From a clever idea to a reality. Nutriset did it! Reusing parts of its packaging boxes as toys for children receiving humanitarian aid. This concept brings an additional tool for health workers to stimulate the cognitive development of children and strengthen the impact of nutrition interventions. We are happy to introduce the Eat&Play Box as alternative packaging to Plumpy'Nut® and Plumpy'SupTM.
During early childhood, the nutritional contribution of each meal is crucial for the development of the brain, which forms hundreds of connections every second, and when 15 minutes of play are enough to trigger thousands of brain connections! As part of health programs in the field, the stimulation of the child, especially through play, complements their nutritional management, with benefits for healing processes and the reduction of developmental delays.
"Each year, millions of children receive care with Nutriset products. If the cardboard packaging of our products can also be used for play and cognitive stimulation activities, then the impact of our action is magnified. In addition, this recycling of cardboard contributes to ensuring the sustainability of the supply of humanitarian programs.” explains Adeline Lescanne-Gautier, General Manager of Nutriset.
How does Eat&Play Box work? A simple pre-cut system in the flaps of the cardboard makes it possible to "unclip" the pieces of the game. The toys are simple and quick to assemble, requiring no tools or special skills. They comply with the quality and safety standards for toys destined to children over 6 months old. Good news for procurement: there are no additional costs involved and no impact on logistics.
Plumpy'Nut® and Plumpy'SupTM are now available in The Eat&Play Box packaging format, with four classic toys for children to play with:
Super Tower to boost eye/hand coordination
Savan'Adventures and My Little Truck (figurines) to develop the imagination, motor skills and to stimulate communication
Twin cards (Memory-like game) to develop observation, concentration skills and practice memory.
If the idea of transforming empty cartons into toys seems easy to conceptualize, its practical application took over 18 months of research, prototyping and industrial testing. The design of the new cardboard models, filed with the INPI, are now being field tested at life-size scale to measure the resistance of the boxes and the acceptability of the toys by children.
READ MORE : presenting the toys of the Eat&Play Box